Click here to attend our FREE APP19 coaching sessions
Who we are
What we do
Call us now
1300 286 880
Support: 1300 286 880
Mon to Fri 9am to 5pm AEST
When it comes to digital, there are some simple things to have and some lessons we can share on what to avoid.
Best practice is to have:
1) A business plan
2) Business goals
3) An idea of how you'll use digital means to achieve those goals
4) A website + digital outreach
5) A budget + staff to support + a digital partner
Without an overarching plan, all your efforts into digital engagement will amount to very little. Ultimately, this will cost the pharmacy more in lost sales, disappointed customers and wasted time.
If you set goals, you’ll have something to work towards, making your efforts measurable and meaningful. A plan/strategy for your business efforts means you can assign resources (people + money + time) and choose the right digital options to achieve your goals.
Have a look at a range of poorly presented pharmacy websites + social media and you’re assured to find that they didn’t have goal, a strategy and tried to do it on the cheap. The truthful outcome is a website and social media profile that hasn’t been changed, updated or reviewed for months – making customers feel uneasy that they’re dealing with a business which is stale.
It's worthwhile requesting the 'Digital Engagement Framework Workbook' via email email@example.com . It's a fantastic way to step you through the creation of your digital strategy.
2nd August 2018
Read our digital insights
Our team will help you with personal attention.
We can provide members free digital advice and resources.
Let us know what you're wanting to achieve and a good day/time to call you.
Branded, independent, we help everyone
(c) Copyright 2018 Gold Cross Products and Services Pty Ltd
Contact us today
132 Leichhardt Street
SPRING HILL QLD 4004
CP2025 Digital Enablement Pathway experts
Time to act