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Bottom line — you need a website that works with Google. You need to understand basic analytics for what’s working on your site and you need to know what is attracting customers to your site.If you can’t manage all of that and get your daily stock out, plus pack all your DAAs and complete your Medschecks, you need a website partner who can help you, and who understands pharmacy.One of the driving passions we at Guild Digital have is to make it easy for Guild Member Pharmacies to get online with a website that actually works. There is no other pharmacy-specific website provider that can, hand on their heart, say ‘we specialise in pharmacy and have a data-driven layout that is specially designed for pharmacy consumers’. In addition, we ensure that the site is plugged into a library of over 70 pharmacy-specific Health Topics. This means that your website will be found when a local customer searches for one of these topics. Even your URL will reflect the pharmacy’s suburb. All of this leads to more customer interaction, more time on site and more Google pats on the back.I’ve had many conversations with pharmacy owners who say, “Aaron, convince me that I need a website and I’ll sign up”. The truth is, if you need to be convinced that you need a professional website for your pharmacy, you’re already so far out of touch with your consumers that I can’t help you.If your pharmacy doesn’t have a website, your potential customers will not find you on Google. They will not see you as being a legitimate business. If your website is stale, they won’t find you credible. Without a proper site and a dashboard of your analytics, you won’t be getting a full view of your customers and what they want from you.This is why it’s important to have a website and view your analytics — it’s a window into the needs of your community.
Another reason to understand web analytics is that Google (the overlords of the internet … no seriously … just like the Empire in Star Wars, but not as evil) will monitor the traffic to your site, the time customers spend on pages etc., and will either boost you or penalise you on Google Search. Because a customer’s search terms will be matched by relevance and popularity with your business offerings as published and tagged on your website, you will be found or not found, based on these metrics.
Knowing the popularity of each blog or health topic, gives this pharmacy an idea of the health topic areas that are interesting to their customers.Note: We launched this website on our platform around 13 March. We saw a five-fold increase in our web traffic (Figure 4). This equates to 25 extra customers per day being driven into the store.
27th August 2018
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