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Another strategy is to engage with a website design agency. I'm in two minds about this strategy.
On one hand, you get something which looks really good and will be a polished product. On the other - we know that it's not about 'looking good' which makes a website effective - it's the content and layout. This is where the confusion begins. Ultimately using a web design agency to develop your website means you have to pretty much write the content for them. Or at least, review all the copy for accuracy and truth. I doubt many web design agencies could write you a blurb about what a MedsCheck is in language that will work with your customers (and their search terms).
So what do you do is the question?
I suggest this approach:
Ultimately, just 'whacking up' a website and ticking it off the to-do list can end in lost customers and sales. Spending thousands in your time and money to get something that is half finished and content poor is also a waste.
If you'd like help in the area - it's what we do. The team have given advice to many community pharmacies who have avoided making mistakes and spending unncessary money. Give us a call on 1300 286 880 or shoot us an email if you'd like a hand - firstname.lastname@example.org
Being resourceful and not wasting money is the bread and butter of small business. Pharmacies who are extravagant often lose out when the tough times hit. The last ten years in pharmacy has proven that.
When it comes to producing a website, we talk with many customers who rightly identify that they can do their own website for $300, they're shocked, they're mystified and they're not wrong. Yes, you can do a website for $300. It's 'a' website, not necessarily an effective website or a website that will drive more business for you.
For $300 a small business can get a very basic, content poor website that will show:
That's great if you don't want to showcase your products and services, if you don't want Google to associate your pharmacy with customer searches for products and services and if you don't want to appear at the top of the Google search rankings.
If you want more however there are some questions you should ask yourself:
To help with planning - Guild Digital has created a cost comparator, so pharmacies can look at the real costs broken down and plan accordingly. If you'd like a copy - please click here to shoot us an email via email@example.com
6th September 2018
The real cost of web design
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