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Another strategy is to engage with a website design agency.  I'm in two minds about this strategy. 


On one hand, you get something which looks really good and will be a polished product.  On the other - we know that it's not about 'looking good' which makes a website effective - it's the content and layout.  This is where the confusion begins.  Ultimately using a web design agency to develop your website means you have to pretty much write the content for them.  Or at least, review all the copy for accuracy and truth.  I doubt many web design agencies could write you a blurb about what a MedsCheck is in language that will work with your customers (and their search terms).  


So what do you do is the question?


I suggest this approach:


  1. ​Talk with your accountant and find out what the benchmark % is for marketing your business
  2. Look around at quality, well written pharmacy websites such as: (www.palmspringspharmacy.com.au ; www.emilyroberts.com.au ; www.katanningpharmacy.com.au ; www.rhpharmacy.com.au )
  3. Use the comparison guide we've developed to compare the costs associated with website production
  4. Ask yourself - Do I have the time to do it myself?  Do I have the skill to do it myself? 


Ultimately, just 'whacking up' a website and ticking it off the to-do list can end in lost customers and sales.  Spending thousands in your time and money to get something that is half finished and content poor is also a waste.


If you'd like help in the area - it's what we do.  The team have given advice to many community pharmacies who have avoided making mistakes and spending unncessary money.  Give us a call on 1300 286 880 or shoot us an email if you'd like a hand - info@guilddigital.com.au

Being resourceful and not wasting money is the bread and butter of small business.  Pharmacies who are extravagant often lose out when the tough times hit.  The last ten years in pharmacy has proven that. 


When it comes to producing a website, we talk with many customers who rightly identify that they can do their own website for $300, they're shocked, they're mystified and they're not wrong.  Yes, you can do a website for $300.  It's 'a' website, not necessarily an effective website or a website that will drive more business for you.  


For $300 a small business can get a very basic, content poor website that will show: 


  1. ​Their name
  2. An image (usually not representative of their staff or pharmacy)
  3. Their opening hours
  4. Their contact details


That's great if you don't want to showcase your products and services, if you don't want Google to associate your pharmacy with customer searches for products and services and if you don't want to appear at the top of the Google search rankings.  


If you want more however there are some questions you should ask yourself:


  • ​Who is going to write all the content for the site?
  • Who is going to do the graphics, design and layout?
  • Who will map the customer journey?
  • Who will author the site?
  • Who will test it with customers to see if it works?
  • How much time do I need to do all this?
  • If it's up to me, what costs are associated with my time? Is my time better spent with customers?
  • Do I have the skills to link it up to my domain?
  • How can I ensure my content is correctly tagged and the site map is functional?
  • How will I keep the content fresh and relevant?
  • After I do all of this - how can I ensure this is driving customers instore?


To help with planning - Guild Digital has created a cost comparator, so pharmacies can look at the real costs broken down and plan accordingly.  If you'd like a copy - please click here to shoot us an email via info@guilddigital.com.au

6th September 2018

The real cost of web design

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Before talking to anyone else, speak to our experts for the best advice.  

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info@guilddigital.com.au
1300 286 880


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SPRING HILL QLD 4004

CP2025 Digital Enablement Pathway experts

Whether you just need advice on whether your website cuts the mustard or you're just sick of talking about it and need it DONE, finally, sigh. 

Shoot us your details today - we're here to help.  

Branded, independent, we help everyone

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