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Ahhhhh Facebook, a bottomless pit of time...in fact, take a guess at how many minutes the average user spends on Facebook a day?


43 minutes per day!!!


That's worth a few weeks of annual leave each year.  Wanna skip Facebook and head to Hawaii anyone?


The misconception about Facebook for a lot of pharmacies is that they use it as their 'home' on the internet.  A surrogate for a website.  


The truth about Facebook is that it was never designed, nor has it ever been redesigned to be a business website.  Discussions with experts in internet marketing have revealed that Facebook is a good marketing tool but only when you pay for it.  


In addition, Facebook:

  1. ​Can pull your Business page at the drop of a hat
  2. Wants you to pay money to reach wider audiences
  3. Is content poor and disconnected, meaning people can't find your products and services via Google search
  4. Is so busy that it's mainly about 'spray and pray' advertising for small businesses


Where Facebook is strong is within the 'social' aspect.  Facebook is a great opportunity for you to interact with customers, cultivate engagement and created a 'community' around your pharmacy. This then leads them to want to know more about your business, which is where you drive them to your pharmacy website.  


Our advice

  1. ​Set up a website with all the information about your pharmacy including details of your services, people and products.
  2. Use Facebook to engage with customers to drive them to your website


If you need help with understanding the strategy behind Facebook and websites, please give us a call.  We have a really good resource to get you started with your planning.  Remember - fail to plan = plan to fail.  Best not to waste time on Facebook until you've thought it through.  


Use the contact box below to get in touch.  


16 September 2018

Facebook has a purpose ...and it's not what you think it is...

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Our team will help you with personal attention. 


We can provide members free digital advice and resources.  


Before talking to anyone else, speak to our experts for the best advice.  

Act today - we're here to help

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(c) Copyright 2018 Gold Cross Products and Services Pty Ltd

Contact us today

info@guilddigital.com.au
1300 286 880


132 Leichhardt Street

SPRING HILL QLD 4004

CP2025 Digital Enablement Pathway experts

Whether you just need advice on whether your website cuts the mustard or you're just sick of talking about it and need it DONE, finally, sigh. 

Shoot us your details today - we're here to help.  

Branded, independent, we help everyone

What's keeping you up at night?

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