Mouse PointerFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)
Guild Digital Simply Beautiful Pharmacy Websites
Mouse PointerFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)

Support: 1300 286 880

Mon to Fri 9am to 5pm AEST

commentsFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)
Blogger BFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)
QuestionFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)
InfoFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)
homeFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)

Take a tour of pharmacy websites (banner and non-banner) and you’ll see the same images and faces.  Walk around ANY pharmacy conference and low and behold - same faces are on banners, stands and brochures.  It's fake, lazy and stale.  I don't know who would want their business represented like that.  


This is a result of “stock image libraries”, a collection of images from “iStockPhoto” or “Dreamstime” - where the website publisher grabs generic medical/pharmacy images. Whilst very convenient, these images will damage a brand by making it look non-genuine. In addition, many of these images are from U.S. American or European sources and often do not represent the scenes, dress and image of Australian pharmacy. You also have to be careful of copyright laws here, fines do apply and are chased!


For a local business, it is essential to have photos of your own pharmacy, your own people and scenes familiar to your customers. This may mean hiring a photographer to do a photo shoot or applying learnt techniques with a good camera. Camera phones can do a really good job of taking photos – the skill required is to compose your photo correctly. 


Profile photos of key staff will make your site stand out. Be careful not to publish surnames but do make sure there’s a first name and position to a face. Areas of expertise, experience and something interesting about the person creates a sense of authenticity.


We work with our website clients to present an authentic experience online for their customers.  We also provide them with a guide to taking good pharmacy photos.  In addition, we have a stock image gallery of pharmacy shelves and products to give flavour of familiar scenes.  


That starts the journey for customers - who are introduced to the pharmacy, pharmacists and staff well ahead of time.  By doing this, existing and new customers are familiar, develop a bond and will organically get to know who their local pharmacy really is.  


Things to avoid


•    Using stock pharmacy imagery
•    Poorly taken phone images
•    Poor lighting
•    Taking photos without basic training on composition
•    Altering the aspect and resolution of photos
•    Publishing images with a large file size
•    Placing images out of context with no caption or search text tags
•    Using irrelevant images

3rd September 2018

Don't be a catfish pharmacy! Things to avoid when trying to be geniune...

Mouse PointerFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)

Our team will help you with personal attention.  Shoot through your details on the form.  You can even request Free Digital Coaching.   


Let us know what you're wanting to achieve and a good day/time to call you. 


Potential customers are wanting to know your information - solve their health problems with a website that brings them instore.  Get started today!

So, what are you waiting for?

Branded, independent, we help everyone

Alternate Arrow Circle LeftFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)
Mouse PointerFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)
Mouse PointerFont Awesome Free 5.0.6 by @fontawesome - http://fontawesome.com License - http://fontawesome.com/license (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)

(c) Copyright 2019 Gold Cross Products and Services Pty Ltd

Contact us today

info@guilddigital.com.au
1300 286 880

132 Leichhardt Street

SPRING HILL QLD 4004

The pharmacy website specialists