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Many pharmacies would think that their customers are “too old” to be digitally connected. Whilst this may seem reasonable to imagine, the statistics disprove this. In a 2018 report, IBISWorld states that 45% of revenue in Australian pharmacy is derived from consumers aged 45 to 64. (1) The Australian Bureau of Statistics reports that on average, 87% of consumers 45 to 64, have accessed the internet in the past 3 months. (2) To summarise:62% of customers will stop considering a business if they can’t find information about it online45% of a pharmacy’s revenue is derived from customers aged 45 to 64, and 87% of these customers accessed the internet in the last 3 monthsThis is builds a strong case as to why digital transformation is important to community pharmacies. Out of every 100 customers you have – 45 of them are aged between 45-64. Of these, 39 of them have accessed the internet in the past 3 months. Out of these 39, 24 will stop considering your business if you don’t have a website. Are you willing to lose 24 out of 100 customers by not digitally transforming your pharmacy?
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1. Richardson, A. IBISWorld. Pharmacies in Australia. 20162. ABS - 8146.0 - Household Use of Information Technology, Australia, 2016-17
11 April 2019
Can you afford to lose 24% of your customer revenue?
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