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Many pharmacies would think that their customers are “too old” to be digitally connected. Whilst this may seem reasonable to imagine, the statistics disprove this.

In a 2018 report, IBISWorld states that 45% of revenue in Australian pharmacy is derived from consumers aged 45 to 64. (1)

The Australian Bureau of Statistics reports that on average, 87% of consumers 45 to 64, have accessed the internet in the past 3 months. (2)

To summarise:

62% of customers will stop considering a business if they can’t find information about it online
45% of a pharmacy’s revenue is derived from customers aged 45 to 64, and
87% of these customers accessed the internet in the last 3 months

This is builds a strong case as to why digital transformation is important to community pharmacies. Out of every 100 customers you have – 45 of them are aged between 45-64. Of these, 39 of them have accessed the internet in the past 3 months. Out of these 39, 24 will stop considering your business if you don’t have a website.

Are you willing to lose 24 out of 100 customers by not digitally transforming your pharmacy?


Bottom line is to get started.  Talk to us on how.  Book into a Digital Coaching session today by emailing info@guilddigital.com.au


1. Richardson, A. IBISWorld. Pharmacies in Australia. 2016
2. ABS - 8146.0 - Household Use of Information Technology, Australia, 2016-17

11 April 2019

Can you afford to lose 24% of your customer revenue?

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Our team will help you with personal attention.  Shoot through your details on the form.  You can even request Free Digital Coaching.   


Let us know what you're wanting to achieve and a good day/time to call you. 


Potential customers are wanting to know your information - solve their health problems with a website that brings them instore.  Get started today!

Need more information? Time to act? Contact us, we're a friendly bunch.

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info@guilddigital.com.au
1300 286 880

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SPRING HILL QLD 4004

The pharmacy website specialists